EPISODE: 127

September 22, 2025

The Lifecycle of a Female CEO

Resources

About Episode

Rewire the relationship with your business → apply here.

What if being a “career woman” is actually what’s burning us out?

In this episode, I take you inside my own shift from running a business that constantly drained me to finally feeling what it’s like when work becomes an exhale. The story moves through the stages of female entrepreneurship, from the codependent “good wife” model to the reliable “good husband” that provides and grows.

Along the way, you’ll hear about the toll of micromanagement, the endless chase of shiny new strategies, and the messy lessons I learned with consultants. The turning point came when I stopped clinging to control and trusted real leadership, which let my team carry the vision instead of me. For the first time, my business feels like it supports me rather than the other way around

You’ll Learn:

  • The toll careerism takes on women’s health and relationships
  • What it feels like to run a “good wife” business that drains you
  • The difference between vendors, managers, and true leaders
  • Why hiring leaders you don’t direct changes everything
  • The damage of micromanagement and employee dependence
  • The link between feminine polarity and business freedom
  • How shiny object syndrome keeps teams stuck in chaos
  • Why operational leaders and sales leaders need different strengths
  • What it feels like when systems and vision finally align
  • The path to a “good husband” business that provides and grows

Timestamps:

[00:00] Introduction

[06:12] The burnout cycle of female entrepreneurs

[09:07] Moving from a “good wife” business to a “good husband” business

[13:18] The hidden traps of micromanagement and emotional dependence

[17:42] The stages of vendors, managers, and true leaders

[21:15] Biological differences in leadership and team dynamics

[24:21] Breaking shiny object syndrome with clear systems

[27:08] What it feels like when vision and systems align

[29:14] The path to a business that truly supports your life

  • Resources Mentioned:
  • David Deida Stages and Revelations | Website
  • David Deida | Books
  • Awakened Activism Masterclass | Website

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